Marketing Channel - 44625 Words

Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. A) Downstream from B) Upstream from C) Separated from D) Congruous to E) Parallel with Answer: B Diff: 2 Page Ref: 337 Skill: Concept Objective: 12-1 3) Another term for the supply chain that suggests a sense and respond view of the market†¦show more content†¦A) physical distribution B) promotion C) financing D) risk taking E) storing goods Answer: B Diff: 3 Page Ref: 340 Skill: Concept Objective: 12-2 15) In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. A) depth B) complexity C) involvement D) length E) width Answer: D Diff: 1 Page Ref: 341 Skill: Concept Objective: 12-1 16) To a producer of goods, a greater number of channel levels means ________ and greater channel complexity. A) less distance between producer and end consumer B) less control C) more potential ideas D) higher taxes E) fewer channel partners Answer: B Diff: 2 Page Ref: 341 Skill: Concept Objective: 12-1 17) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. A) promotion B) acquisition C) customer D) return product E) by-product Answer: A Diff: 3 Page Ref: 341 AACSB: Communication Skill: Concept Objective: 12-1 18) A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, andShow MoreRelatedMarketing Channels3091 Words   |  13 PagesMarketing channels Term paper Prepared by: Essam Eldin Khater †¢ Marketing Channels literature review    To reach a target market, the marketer uses marketing channels. The marketer uses distribution channels to display, sell, or deliver the physical product or service(s) to the buyer or user. They include distributors, wholesalers, retailers, and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses,Read MoreMarketing Channels1096 Words   |  5 PagesCharlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directlyRead MoreMarketing Channels1247 Words   |  5 PagesDISTRIBUTION CHANNELS Distribution Channels and Their Impact on Marketing Strategies Name: Institution: DISTRIBUTION CHANNELS Abstract This paper discusses the importance of choosing appropriate channel members and also identifies and discusses criteria that should be used by the car compact disc player manufacturer when evaluating potential intermediaries for the firm’s distribution channel. This is important for this firm since it’s only through these marketing channels that their productRead MoreTypes of Channels in Marketing1288 Words   |  6 PagesChannel levels Most businesses use third parties or  intermediaries  to bring their products to market. They try to forge a distribution channel which can be defined as all the organisations through which a product must pass between its point of production and consumption Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency ofRead MoreThe Fashion Channel - Marketing962 Words   |  4 Pages# 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). In addition we will also look into the various pros and cons of the segmentation options for the Fashion Channel to increase their revenue stream. Analyzing the Data The Fashion Channel (TFC) was a successfulRead MoreMarketing Distribution Channel2287 Words   |  10 Pageschoosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier, manufacturer, distributor, wholesaler and retailer (Frazier, 1999). Indirect and direct are two different types of distribution channels (Wilkinson, 2001). According to Silva (2008), â€Å"Well-chosen channels constitute a significantRead MoreNike ( Marketing Channel)2584 Words   |  11 PagesUniversity of Essex Business School BE-532 Marketing Channels Nike- Channel Strategy and Conflicts. Individual Report Submited to:Dr. Antonello Romano Name:Virena Georgieva Student ID:0948588 Introduction The main market quality athletic footwear, clothing, sportswear and equipment supplier in U.S. is NIKE. The company’s name, whichRead MoreMarketing Channels : An Effective Marketing Strategy1592 Words   |  7 Pagesto the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). Marketing channels are also most useful tools for management because it is useful in a company’s development and establishment of an effective marketing strategy. Throughout this assignment the researchRead MoreInternational Marketing Channels - Orana Case5714 Words   |  23 Pages - Increased flexibility †Real options†: To take certain business initiatives and seize opportunities, especially in dynamic environments such as; quickly changing consumer preferences and segments, and high entry/exit of competitors, potential channel partners. - Uppsala model: In 1993 ORANA started its trade with Vietnam by using traditional exports and gradually moved to intensive and demanding operation modes, such as joint venture/production facility which was established in 2002, and nowRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumers