Case Study: Bipolar 1 Disorder

Case Study: Bipolar 1 Disorder This case study provides a brief profile of a client referred to as B, followed by an initial diagnosis of B according to the Diagnostic and Statistical Manual (DSM-IV-TR). A discussion of the diagnostic criteria, as applicable to Bs profile is provided and the incidence, course, and outcome of the disorder presented. Bs Profile Bs full profile is presented in appendix 1, but a brief outline of his primary symptoms follows. B is a 40-year old male from a wealthy background. He has a very close relationship with his mother, who struggles with depression. His father has no mental illness and denies that his son does. However, B describes severe episodes of mania, where he becomes involved in impulsive and excessive behaviours such as spending large sums of money or travelling to other countries. He also describes a manic thought pattern, characterised by an influx of ideas that he feels he must act upon. In contrast, B finds that once these episodes disperse he is left with feelings of depression, low self-esteem, and lack of energy. Initial Diagnosis Using DSM-IV-TR, an initial diagnosis for B can be found in the category of mood disorders. In particular, B meets the criteria for Bipolar Disorder, which can be divided into three types: Bipolar 1 Disorder is when the primary symptom is manic or rapid (daily) cycling episodes of mania and depression. Bipolar 2 Disorder is when the primary symptom is depression accompanied by mild manic episodes that are not severe enough to cause marked impairment in functioning. Cyclothymic Disorder is when there is a chronic state of cycling between manic and depressive episodes that do not reach the diagnostic standard for Bipolar Disorder. According to this criteria, Bs diagnosis is that the Bipolar 1 Disorder, whereby manic episodes are characterised by a period of abnormally and persistently elevated mood lasting at least 1-week and where the following symptoms have persisted and been present to a significant degree: increased self-esteem and grandiosity; flight of ideas or subjective experiences and thoughts racing; increase in goal-directed activity socially and occupationally; and excessive involvement in pleasurable activities that have a high potential for painful consequences. Such manic episodes are usually followed by the symptoms characteristic of a major depressive episode, which comprises depressed mood and a loss of interest and pleasure in activities that are usually enjoyed. These symptoms last for at least 2-weeks and cause clinically significant impairment in daily functioning. The following symptoms are also present: fatigue or loss of energy; feelings of worthlessness or guilt; and indecisiveness. B describes episodes of mania that are amazingly intoxicating and give him lots and lots of pleasure and lots of energy and ideas. This energy and abundance of ideas is transferred into Bs work, in part accounting for his professional success, which in turn provides the wealth that supports his manic episodes. For example, B states that During my worse manic periods I have flown from Zurich to the Bahamas and back to Zurich in 3 days to balance the hot and cold weather carrying  £20,000 worth of $100 notes in my shoes. He also describes an array of excessive behaviours likely to have negative consequences, including a  £25,000 shopping spree and a 4 day drug-binge. B further describes the fluctuating intensity of the symptoms of Bipolar Disorder, which comes in different strengths and sizes, expressing that most days I need to be as manic as possible to come as close as I can to destruction, to get a real good high. There is, however, the inevitable crash. This is when B experiences symptoms of depressive episodes when My mind grinds to a halt; I lost all interest in friends, work, eating, drinking, bathing, everything. This is accompanied by a deflation in his self-esteem, accompanied by feelings of inadequacy. Causes of Bipolar Disorder Bipolar Disorder is highly genetic. Indeed, Bs mother has depression and his maternal uncle is described as being highly creative and eccentric. In one study assessing the genetic and environmental contributions to the development of Bipolar Disorder, first-degree relatives of people with Bipolar Disorder (n=40à ¢Ã¢â€š ¬Ã‹â€ 487) were at significantly increased risk of developing the disorder (Lichtenstein et al., 2009). Heritability has been estimated to range from 59-80%, the higher percentage being obtained from studies of genetic twins (Kieseppa et al., 2004; Lichtenstein et al., 2009). Despite the strong genetic aspect of Bipolar Disorder, the evidence shows that life events, coping skills, and family environment also contribute to symptoms. Bipolar Disorder is not only exacerbated by negative life events, but can also cause them. Indeed, B describes how his cycling moods affect my work and personal relationships and everything around me. His father, who denies that his son has any problems does refer to youthful scrapes that B found himself in during his early teens; signs of Bipolar Disorder often manifest in the adolescent years or early adulthood (Akiskal et al., 2000). Bs fathers denial of his sons diagnosis, which he explains as being high spirits and letting off steam as opposed to any abnormality, raises the question as to how abnormal behaviour is defined when making a diagnosis. The general consensus is that abnormal behaviour deviates from some norm and harms the affected individual or others. This could be a statistical deviation or a deviation from an ideal mental health, as highlighted within conceptual definitions of abnormal behaviour (Sue, Sue Sue, 2006). In terms of statistical deviation, B does present with abnormal behaviour as Bipolar Disorder has a lifetime prevalence of approximately 1.3% in adults, as indicated by worldwide epidemiological studies (Maj et al, 2002; Kleinman et al., 2003). Treatment of Bipolar Disorder Treatment is usually a combination of psychological input and pharmacotherapy, with the aim being to reduce the frequency, severity, and duration of manic and depressive episodes. In some instances, hospitalisation with intensive pharmacological treatment is required to stabilise a person with Bipolar Disorder. Treatments are also often aimed at treating co-morbidities, which are frequently found in people with Bipolar Disorder, where excess behaviours such as binge eating, drinking or drug taking can lead to obesity, heart disease, diabetes, and drug addiction (Morriss Mohammed, 2005; Strudsholm et al., 2005). In one study, 81% of people with Bipolar Disorder also had co-morbidity (Fenn et al., 2005). Psychological treatments with empirical evidence supporting their efficacy include interpersonal social rhythm therapy (IPSRT; Frank, 2005), family-focused therapy (Miklowitz et al., 2003), and cognitive-behavioural therapy (CBT), all of which encourage the use of medication alongside the psychological treatment (Mansell et al., 2007). IPSRT focuses on training people with Bipolar Disorder to regulate disruptive sleep patterns, which can cause more frequent mood cycling. It also targets issues around daily routines, stress, and interpersonal relationships. CBT, on the other hand, targets the cognitive issues associated with cycling moods, such as over-optimism, feelings of grandiosity, and goal-oriented thinking, all of which can contribute to risky behaviours. Family-focused therapy provides a combination of psycho-education, where the main goal is to teach people with Bipolar Disorder and their families about the nature of the illness and how family dynamics can help or hinder life with Bipolar Disorder. This might be particular relevance to Bs situation since his father remains in denial of his condition and his mother also struggles with depression and has done for a number of years. First line medication is usually lithium, anticonvulsants, or atypical antipsychotics, but it has been found that some people benefit from thyroid augmentation, clozapine, calcium channel blockers, and electroconvulsive therapy (Gitlin, 2006). Some female patients may benefit from hormonal treatments for mania or hypomania, such as tamoxifen or medroxyprogesterone acetate (Kulkarni et al., 2006). The combination of psychological treatment and medication is designed to treat the specific episode of mania or depression, but the objective also needs to be to produce a treatment plan that assists in managing the condition long-term. Conclusions In conclusion, B has been diagnosed with Bipolar 1 Disorder, as indicated by the DSM-IV-TR. In Bs case the condition is likely to be caused from both genetic factors and environmental circumstances, since depression and eccentricity have been reported in his family and his successful career and subsequent wealth provide opportunities that exacerbate the excessive nature of manic episodes. The most efficacious approach to treating B is likely to comprise both psychological and pharmacological approaches. In particular, B is likely to benefit from family-focused therapy that might address his mothers depression and his fathers denial of his diagnosis. Cognitive-behavioural therapy is also likely to provide B with coping tools for when his cognitions are influenced by manic or depressive episodes. It would also be wise to assess for any co-morbidities that need treating as B does refer to drug binges and excess eating and drinking during manic phases. The overall aim of treatment needs to be to provide the foundations for long-term adjustment to living with and managing the condition. Should Children Be Taught Sex Education? Should Children Be Taught Sex Education? Introduction: Sex relationship education (SRE) in schools which often is seen as inappropriate by parents to teach children at a very young age whereas some may agree to the idea of teaching sex education to children at a young age. Some part of the world it seemed to be appropriate. Sex in general is taboo in western society (Alldred, 2016) and a topic not talk about to children even though it is a beneficial topic which have both positive and negative impact on a child`s developing this is why some parents do not want their children to be taught in school at a young age. (ibid) In some places children are not being taught sex education and in more places than ever before including music videos and social media is playing a big part. Children who were taught at a very young are more aware of birth control and how to protect themselves from any harm of disease. This following assignment will explore on the history of sex education, children`s rights to sex education as well as the positive and neg ative impact on whether sex education is taught in schools from young age and onwards. History From the parents perspective, sex education should not be taught in schools this often involved protecting children from the knowledge of sex even throughout history the idea of children being innocent and vulnerable is not new and this dates back to the period of the 7th century onwards. During this time according to Rousseau (Marshall, 1994) all children were born naturally good and innocent with the need to be protected. This is because of the construction of childhood as we still tend to protect our children from the knowledge of sex people used to have a negative message a child who knows anything about se is not innocent he or she is more likely to be corrupt or wicked. (Cited in the British Library, 2016) This was further supported by Robinson, 2013 that a child seeming to have a good understanding about sexuality is seen as non-innocent or even a corrupted child. Positives People often misunderstand the word sex education wrong, it does not necessarily mean sexual intercourse. In fact, sexuality is more about self-image, developing your own identity, gender and learning about your choices and boundaries limitation as well as to protecting yourself from any harm. (Collective Evolution, 2016. While protecting our children can have both positive as well as negative site throughout their life however their health and well-being are at forefront. Therefore children who were taught at a young age are aware of birth control and are less likely to avoid teenage pregnancy and sexually transmitted infections then those who were taught at later age are more vulnerable to pregnancy and only a two-fifths are aware of birth control (Marsiglio and Mott, 1986). Not always has sex education be harmful to the child`s development, as a research has shown according to NSPCC, 2016 one of ways to prevent all these negative impact is to start talking to your child at a very young age even in the house. By starting talking while they are still in primary school this will also develop their understanding of sex as well as encourage to ask question. Not only does sex education gives children a better understanding and knowledge about it as well as where babies come from but also helps them to protect themselves from any harm (Roleff, 1999). Current law and law in general Sex and relationship education is currently compulsory in United Kingdom from age 11 onwards. It includes teaching children about sexuality and sexual health as well as reproduction. It does not involves early sexual activity (DFEE 2000). But only few parts are compulsory which covers the national curriculum for science, parents have the option to withdraw their children from some parts or if they wish all parts of the sex and relationship education if they wish. To make sure the parents understand that the choice to withdraw their children from that lesson, all school must provide a written policy on sex education which should be access able to all parents for free (ibid). Which is also stated in the Education Act 1996 in section 405 and yet sex education is seen as something bad but the current law in the UK which allowed to have sexual intercourse at the age of 16 years to protect the children to have sex under the age of 16 years old. Any type of sexual connection under the age of 13 years is prohibited to have any sort of sexual activity. This way the current law is protecting the children from any abuse and it is important for a child to understand how to protect themselves and have the right to say no (NSPCC, 2016). The current situation in the United Kingdom is children still dont have the right to sex education, schools have to cover the biology part human body and parents have the right to withdraw their children from that on lesson (DFEE 2000) additionally, children do not get the opportunity to get sex education lesson at home and if they do it is not same as the school.The reason behind is that majority of the parents and educator find this topic difficult to teach children (Welsh, 2001) these difficulties simply leads back to the history as well as the culture as it always has been a taboo topic and that is why they are finding difficult and due to the society we are living is playing a big part too (Robinson, 2013). Negative impact Most parents do not think sex education should be taught to children in school from a young age. Parents are also against the limitation of sex knowledge regarding their child due concern that it could lead to explorations into more details concerning sex, child being excited into learning about their sexuality too early, exploring beyond limit that could leading to graphics. (Roleff, 1999) reason behind this is that children who did not had sex education in school are more likely to be the one who are lack of knowledge as well as misunderstanding and unnecessary of fear. (ibid) Conclusion: Although sex education is seen as a negative topic even throughout the history as well as the culture view of point and the society we are living is playing a big part. But has both negative and positive impact on a child`s development. Research has shown that children that were taught sex education in school at a very young age are more aware of birth plan, teenage pregnancy as well as abuse. I personally agree with the Netherlands and other part of the European country that our children should have the right to sex education and encourage them to ask question for their understanding which is also a part of their development then those who did not had sex education are more likely to be the one who are vulnerable and luck of knowledge and skills which also can lead to low esteem and confident. As this education will prepare them to a mature adult life having knowledge about it and be able to protect yourself and not doing anything without your will. Even though parents often refuse to let their children be taught in school, schools are responsible to provide these kind of lesson for the children in school. Therefore I believe sex education should be taught in schools for many reason as mentioned for both positive and negative site. Reference list: Haydon, D. (2002) Childrens rights to sex and sexuality education in Frankin, B.  (2002) The handbook of childrens rights Jenks, C. (2003) Childhood. London,  Routledge DFEE (2000) Sex and Relationships Education Guidance  http://media.education.gov.uk/assets/files/pdf/s/sex%20and%20relationship%20education%20guidance.pdf Ohchr.org. (2016). Convention on the Rights of the Child. [Online] Available at: http://www.ohchr.org/EN/ProfessionalInterest/Pages/CRC.aspx [Accessed 5 Dec. 2016]. Collective Evolution. (2016). In the Netherlands Sex Education Starts in Kindergarten: Heres What They Tell Them & Why. [Online] Available at: http://www.collective-evolution.com/2015/06/22/in-the-netherlands-sex-education-starts-in-kindergarten-heres-what-they-tell-them-why/ [Accessed 6 Dec. 2016]. The British Library. (2016). Perceptions of childhood. [Online] Available at: https://www.bl.uk/romantics-and-victorians/articles/perceptions-of-childhood [Accessed 5 Dec. 2016]. Marshall, J. (1994). John Locke. Cambridge: Cambridge University Press. Marsiglio, W. and Mott, F. (1986). The impact of sex education on sexual activity, contraceptive use and premarital pregnancy among American teenagers. 1st ed. Guttmacher Institute. NSPCC. (2016). Healthy sexual behaviour in children and young people. [Online] Available at: https://www.nspcc.org.uk/preventing-abuse/keeping-children-safe/healthy-sexual-behaviour-children-young-people/ [Accessed 17 Dec. 2016]. Alldred, P. (2016). Get Real About Sex. [Online] Available at: https://books.google.co.uk/books?hl=en&lr=&id=2MVEBgAAQBAJ&oi=fnd&pg=PP1&dq=uncrc+children+right+sex+education&ots=Y4zGD3Tf4T&sig=YaECQKIWidLmChsJsrUfsSrrIUo#v=onepage&q=uncrc%20children%20right%20sex%20education&f=false [Accessed 22 Dec. 2016]. Roleff, T. (1999). Sex education. 1st ed. San Diego, Calif.: Greenhaven Press. Robinson, K.H. (2013), Innocence, Knowledge and the Construction of Childhood.  Abingdon: Routledge.

The Financial Analysis Of Mcdonalds

The Financial Analysis Of Mcdonalds Ray Kroc gained the rights of McDonalds restaurant in 1954. This restaurant was based in California, USA. After being unsuccessful at Des Plaines restaurant Ray Kroc achieved a multitude of success in McDonalds after buying it out from McDonald brothers. McDonalds was made public in the year 1965 via the stock exchange. McDonalds was introduced in the stock exchange with 100 shares totaling at 2250 USD. Their success brought them up to 4.7 million stocks as of today. McDonalds have opened around 33000 restaurants worldwide. The main focus of their restaurants is towards franchising which has brought them revenues in terms of sales as well as renting. Currently 80% of McDonalds are franchises around the world with franchising cost around 45000 USD per license. They have succeeded to expand their company in more than 100 countries around the world. 2.1 Current Situation McDonalds have worked hard throughout years to attain a respectable position amongst the world fast food chains. They have managed to perform better in the face of sustained pressure. This has helped them to achieve the top position amongst the worlds fast food companies. McDonalds current situation is very stable. After going through the introductory passage it would be hard to imagine otherwise. With a huge number of restaurants all around the world it can be safely said that McDonalds is doing very well. This was not the case in the year 2002 when McDonalds faced their first overall loss after over 35 years in business. Being a strong company they did not bend in face of problems rather they planned a strategy to get out of this dilemma by electing a new CEO. Cantalupo, the new CEO, focused on the problem and introduced a new strategy known as the plan to win strategy. Under his guidance the company achieved customer satisfaction and improved operating of their current franchises as well as standardizing the future franchising. This strategy raised standards and helped McDonalds to achieve a share price of around 80 thousand dollars in the year 2010. The board of directors made this strategy as one of their core plans because of it doing so well. I nvestors now take McDonalds as a safe place and put their money in McDonalds shares considering that McDonalds will not see another recession if they continue acting on their policies. This can be seen in the revenues of McDonalds. Their revenues have increased from 20,895 million dollars in 2006 to 24,075 million dollars in 2010 and are still increasing. Their continuous success is a result of their introducing new products and even new product lines as they have done by introducing McCafe drink lines containing different types of coffees and teas. This line of products has taken McDonalds in cafeteria market and is rivaling Starbucks in USA. This has resulted for them to have a stable place in the market and in the stocks as well. 2.2 Business Planning and Strategy In McDonalds there is a strategy named Plan to Win since 2003. This plan to win in the industry exist till now and it forced McDonalds to have 32 months of global comparative positive sales which is the longest strip for the last 25 years. To say more, company has had a growth which in general lies above the industry average growth. To get better understanding about the current strategy of the company, let take a look what is the Plan to Win? It is nothing else except 5Ps that are behind the Plan to Win, it includes: People, Place, Product, Price, and Promotion. The 5Ps are trying to perceive every thinkable angle of the company, and have ways to improve everything, from refurbishing old shops, to maintenance Wi-Fi for customers, setting the right mood with music and creating deli menus to cope with the bad publicity. Promotion Products Im loving it worldwide campaign Billboards, internet, TV, all advertising in general Broaden the selections McDonalds Food Studios Superior supplier practices High product standards McCafe Examples: Rice burger, fruit and walnut salad Price High quality food at a reasonable price Value menus Premium selections Place People Refurbishing stores New music Wi-fi Flatscreens Developed training and hospitality programs to teach our people the skills they need to deliver great service Computer based training -Restaurant Operations Improvement Process (ROIP) Their main efforts are in a direction of maintenance of their unique firm power, and creation of the additional added cost through experience to keep and develop their shares in the American market. Companys newest leading addition of industrial line is the McCafe. The McCafe have a target audience of those who would like something else than regular soft drinks, or probably only wants some coffee. Using this new strategy and an industrial line McDonalds tries to seize shares of the market in the industry of coffee industry, which mainly operates Starbucks. It is courageous strategy, where they have an experience minimum, but however it is strategy which is supported by a considerable quantity of their forces. They already have global network of suppliers and one of the most influential brands in the world. Their marketing has focused on two separate things: first, coping with the effects of the obesity through marketing and a new healthier product category and second, increasing brand awareness to maintain and develop market shares. While supervising the result (outcome) of McDonalds has carried out strategy the last years, then the financial data speaks in own language. Development of the incomes which are above development of the market means that they increase the shares in the market. When supervising of their edges of total profit, then since performance of Plan to Win has increased edge more than forty percent. It shows that McDonalds till now have correct forces and strategy to outmanoeuvre any problems of fatness. McDonalds should study their basic products in the future. As changing requirements and instructions from clients and the governments appear, then at McDonalds there would be a big advantage of being preventive on these questions. Now they were some of the slowest in the industry to get rid of their trans-fat to make French fries which sends a bad signal on not caring about their clients. On all questions of public health services they, apparently, have very jet manner, still precisely knowing what to make with a problem. If they have to change and expand the research of these areas, the pure size and resources could give easily to them the big push up in CSR competencies and the general image in comparison with their competitors. But as it now, their research some kind of weakness as they concentrate more on research in decorating than in full healthy meal. It isnt intended these that they should change the basic products as a cheeseburger, big Mac and French fries, but rather plac ing some resources in creation of the basic of more healthy products. Thus, they also would deal with some of their weaknesses and would construct protection against future threats. 2.3 Performance Analysis Financial data can be used to analyse the performance of a company. In this manner, McDonalds performance can be analysed through their balance sheet over the period of three years. Different ratios are used in this analysis and these ratios are then used to compare the performance of McDonalds over time with regards to standards. All companies are bound by law to submit their financial statements at the end of each year. This helps analysts to observe the cause and effect relationships in the financial data provided by the company. Following is detailed analysis of McDonalds Corporation with help of their balance sheet. This data has been taken from the financial statement McDonalds submitted on their website. Balance sheet Period Ending Dec 31, 2010 Dec 31, 2009 Dec 31, 2008 Assets Current Assets Cash And Cash Equivalents 2,387,000 1,796,000 2,063,400 Short Term Investments Net Receivables 1,179,100 1,060,400 931,200 Inventory 109,900 106,200 111,500 Other Current Assets 692,500 453,700 411,500 Total Current Assets 4,368,500 3,416,300 3,517,600 Long Term Investments 1,335,300 1,212,700 1,222,300 Property Plant and Equipment 22,060,600 21,531,500 20,254,500 Goodwill 2,586,100 2,425,200 2,237,400 Intangible Assets Accumulated Amortization Other Assets 1,624,700 1,639,200 1,229,700 Deferred Long Term Asset Charges Total Assets 31,975,200 30,224,900 28,461,500 Liabilities Current Liabilities Accounts Payable 2,916,400 2,970,600 2,506,100 Short/Current Long Term Debt 8,300 18,100 31,800 Other Current Liabilities Total Current Liabilities 2,924,700 2,988,700 2,537,900 Long Term Debt 11,497,000 10,560,300 10,186,000 Other Liabilities 1,586,900 1,363,100 1,410,100 Deferred Long Term Liability Charges 1,332,400 1,278,900 944,900 Minority Interest Negative Goodwill Total Liabilities 17,341,000 16,191,000 15,078,900 Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 16,600 16,600 16,600 Retained Earnings 33,811,700 31,270,800 28,953,900 Treasury Stock (25,143,400) (22,854,800) (20,289,400) Capital Surplus 5,196,400 4,853,900 4,600,200 Other Stockholder Equity 752,900 747,400 101,300 Total Stockholder Equity 14,634,200 14,033,900 13,382,600 Net Tangible Assets 12,048,100 11,608,700 11,145,200 Currency in USD 2.4 Recommendations Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage of organic food industry popularity (develop new products for new segments); Advantage of human health problems (improvement of products). Reduction of employee training spending (lowering employee turnover). In order to reduce of employee training spending and to lower turnover, we would like to suggest: To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast; To train new employees using Big Brother principle. New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, Employee of the week (month) competition and etc.; also employer should take a look of what employee is expected from employer and try to solve that, ex. Maybe employee is not expected to get premium every month, but for good and loyal working he would like that the company would pay his child studies fee after 5 years. Taking advantage of organic food industry popularity (develop new products for new segments); McDonalds is not that company, who suggest the most organic food, so they can try: To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath. Everybody knows that organic food makes people feel better and healthier; also it affects nature in a good way. McDonalds declares that everything is for customer, so it must take an advantage of organic food popularity and make their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature about them. Advantage of human health problems (improvement of products) McDonalds is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonalds should: Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what is the best for all possible customers. 2.5 Conclusions The financial analysis of McDonalds says that the recovery of McDonalds after the global crises seems to be surprisingly fast and the sales growth rate continues to increase. It tries to improve customer metrics by which it can follow and decide what are the changes in the customers needs and wants, how they can satisfy these issues. The most important thing is to think globally but act locally. The later stage of the second part proposes companys current strategy. McDonalds has a specific Plan to win current strategy since 2003. These are 5Ps that are behind the Plan to Win, and it includes: People, Place, Product, Price, and Promotion. As changing requirements and instructions from clients and the government, McDonalds should study their basic products in the future.

Free Essays on The Crucible: The Lessons Learned :: Essay on The Crucible

The Crucible – The Lessons Learned Great events, whether they are beneficial or tragic ones, bring change in a person. These scenarios can give one an entirely new perspective on life, and turn around his way of thinking. Events such as the Salem Witch Trials show the people involved what they could not see before. In Arthur Miller's The Crucible, Elizabeth Proctor, Reverend Hale, and John Proctor gain valuable insight into themselves, as well as others. Elizabeth Proctor has many moments which show how she is changing throughout the play. When she is trying to persuade Proctor to tell the court that Abigail said the girls were not practicing witchcraft, Elizabeth blurts out, "John, if it were not Abigail that you must go to hurt, would you falter now? I think not." Elizabeth is confessing that she believes Proctor had an affair with Abigail. She is giving him no mercy by showing that she will never forget what happened. When Elizabeth is being accused of stabbing Abigail, she instructs Proctor to go to court, and tells him "Oh, John, bring me soon!" Elizabeth is gaining trust in John. She is forgetting his act of adultery and now has faith that he will defend her. At the end of the play, when Proctor is sentenced to death, Elizabeth says that "he [has] his goodness now. God forbid I take it from him!" Elizabeth is admitting that John was righteous to confess his sin of lechery, and she should have pardoned him. She consi ders herself impure for not showing mercy, and does not want to take away from his glory. Elizabeth has transformed from an ignorant victim of adultery, to a forgiving, loving wife. Reverend Hale arrives in Salem thinking that he will become a hero and rid Salem of the devil. Hale is speaking to the townspeople when he says, "Have no fear now--we shall find him out if he has come among us, and I mean to crush him utterly if he has shown his face!" Hale thinks that there is an actual devil in the town, and they must defeat it. He is trying to show the people of Salem that he is their savior, and that he knows exactly what to do.

Prejudice in Pride and Prejudice by Jane Austen and To Kill a Mockingbi

Prejudice in Pride and Prejudice by Jane Austen and To Kill a Mockingbird by Harper Lee In the novels â€Å"Pride and Prejudice† by Jane Austen and â€Å"To Kill a Mockingbird† by Harper Lee it is evident that both novels are dominated by prejudice. In both novels there are various themes but both novels mainly centre on prejudice. In â€Å"Pride and Prejudice† the prejudices is not that serious. It is mainly about first impressions (the original title of the Book) yet in â€Å"To Kill a Mockingbird† the prejudice is more serious and is shown in a more sinister way, the theme of prejudice reaches a climax and end in shocking and drastic results. â€Å"Pride and Prejudice† was written in 1813. The period of the setting of the novel is 1811-1812. The novel is set in England in various places like London, Kent, Derbyshire and Hertfordshire (home of the Bennet family). Women in regency Britain had far less option than the women of today. Most women did not receive a formal education, women were taught to be useful but not independent, their aim was to become ‘accomplished’ which meant being proficient In the social graces such as singing, music, drawing, needlework and literature, although the latter did not have the same emphasis. There was constant pressure on women of those times to marry well, to obtain financial security, not just for their selves but also for their immediate family. The position of unmarried women is clearly defined in â€Å"Pride and Prejudice† there is no instance where a single woman travelled alone, or was without a chaperone apart from when Elizabeth went to nurse Jane. Even then this incident was looked down upon by Miss Bingley, however it won Elizabeth respect in the eyes of Mr Darcy. When Lydia r... ... forced her to, but also because she received regular beatings from Bob which psychologically left an impact on her and made her feel someone had to pay and that person was Tom Robinson. So Bob Ewells prejudice was to such an extent that he caused an innocent man to die, therefore along with most of Maycomb County he has Tom Robinson’s blood on his hand. Both books contain a considerable amount of prejudice, however the prejudice in â€Å"Pride and Prejudice† is quite irrelevant while in â€Å"To Kill a Mockingbird† it is quite substantial. Jane Austen has shown prejudice in a satirical manner while in to Harper Lee has shown its evil form. â€Å"Pride and â€Å"Prejudice† is about trivial themes like marriage, love and family life while in â€Å"To Kill a mockingbird† it is about evil, racial prejudice and discrimination which eventually grasps the life of a innocent man.

Samurai in Film :: essays research papers

From Akira Kurosawa’s 1954 film Seven Samurai, to the recent box office sensation, The Last Samurai, the famed Japanese warrior, the samurai, has been the subject of hundreds of films. Classically depicted as carrying two swords and sporting a top knot (chonmage), the samurai has been portrayed not only as a warrior and expert swordsman, but as a man of discipline and principles consistent with the bushido. Samurai films exhibit two basic dramatic styles. The jidai-geki (period drama) which are stories based on characters and how they negotiate a variety of political, personal and romantic situations and the chanbara (sword fighting films) which are action packed with dramatic sword fighting scenes. Films in the samurai genre which deal with ‘ronin’ (masterless samurai), demonstrate strong elements of both styles as exhibited in Akira Kurosawa’s Seven Samurai (1954) and Yojimbo (1961), as well as the many films about the legendary Musashi Miyamoto. In addition to Seven Samurai and Yojimbo, Kurosawa’s samurai classics, The Hidden Fortress (1958) and Sanjuro (1963) all star ‘samurai incarnate,’ actor Toshiro Mifune. While Kurosawa’s later films, Kagemusha (1980) and Ran (1985), are not based on the samurai, they are set in feudal times in which the samurai played a significant role. Kurosawa’s films greatly influenced the film industry in both Japan and the West – however during his career he gained greater notoriety and even support for his motion pictures overseas than he did at home. The Seven Samurai was the basis for American film director John Sturges’ The Magnificent Seven (1960); Yojimbo for A Fist full of Dollars (1964) – the first in a series of 3 ‘spaghetti westerns’ created by Italian film director, Sergio Leone; and The Hidden Fortress which influenced George Lucas’ Star Wars (1977). The parallels between the samurai and cowboy archetypes and the influence one had on the other is as evident in Kurosawa’s Yojimbo as it is in Clint Eastwood’s Unforgiven (1992). During his career, Toshiro Mifune (1920-1997) starred in 134 films and played either a classic samurai or a common man of ‘samurai principles’ in nearly half of them. Besides his Kurosawa films, Mifune also starred in a number of Hiroshi Inagaki’s samurai films including the classic, Musashi Miyamoto (1954). His reputation worldwide landed him a number of starring roles in Western productions including the award winning television mini-series, Shogun (1980) based on the James Clavell novel.

The Cove Analysis

The Cove: Analysis of Rhetorical and Cinematic Strategies The general reason for a documentary is to put forth factual information while attempting to convince the viewing audience of a specific point of view. The film crew behind ‘The Cove’ does this in a way that is informative and accurate, while presenting the information in a manner that allows the viewer to draw their own opinions. ‘The Cove’ follows famous Dolphin Trainer-turned-activist Ric O’Barrey into the dangerous land of Taiji, Japan, where dolphin genocide is occurring.The ‘dolphin trade’ that is taking place kills thousands of dolphins every year. While those behind the dolphin-capture and trade suggest that it is a Japanese tradition to murder dolphins for food and other goods, most of the civilians of Japan are completely oblivious to these affairs. Though many are against it, the phenomenon that is dolphin-capturing has not been stopped. This film makes a point to teach the audience about the events in the cove of Taiji, raise awareness of the inhumane dolphin-slaughter, and gain support and funding to stop the dolphin decimation.In order to persuade viewers to want to fight for the lives of these cetaceans, the film makers and producers use a series of rhetorical strategies, cinematic techniques, and recurring motifs to draw the audience in and capture their hearts with a pitiful and sympathetic understanding. â€Å"The Cove† has caused me to lament with the dolphins living in the cove of Taiji, compelling me to actively attempt to end dolphin-massacre, which is exactly what this successful documentary set out to accomplish.In order to convince the viewers of their point, director Louie Psihoyos and activist Ric O’Barrey use a combination of the rhetorical strategies logos, ethos, and pathos. The most prominent strategy applied in this film was the use of pathos. Pathos is defined as ‘an element in experience or in artistic rep resentation evoking pity or compassion. ’ (Mirriam-Webster) This strategy was first made prevalent as we watched dolphins being held in captivity. Even when they weren’t in their natural habitat, the dolphins were smiling, making an immediate connection with the viewer.Another moment when pathos is instated occurs when Ric emotionally recounts the personal story of the well-known and loved Flipper committing suicide in his arms. Not only does this invoke a sense of emotion in the viewer but it automatically puts us on Ric’s side, as he fights against anyone trying to harm them. The most conspicuous use of pathos is when we actually witness film of the dolphins being treated terribly and coldheartedly murdered by the Japanese dolphin traders.The image of innocent sea creatures being killed, grabbed, and run over by boats instantly lurches the viewing audience into distress, which is the reaction set out to attain by the film makers. The second rhetorical strategy used in this film is logos, or the appeal based on logic or reason (RPI. edu). The film makers present us with this method throughout the movie when statistics about the dolphins are projected on a black screen. This gives viewers straight information that seems unbiased and factual, in a sense that no images or scenes interact with the information given.Logos is also used when Ric is explaining to the viewer that dolphin’s have high levels of mercury. He makes the connection that if the Japanese people knew how high the mercury levels were, they would stop eating them. Also, many people are scammed into eating dolphin while assuming a purchase of another animal. So, the fact that many Japanese citizens have high mercury levels, and in many cases, mercury poisoning, means that dolphins should stop being consumed as a food source. This makes sense based on logic and reason.The last rhetorical strategy used in this film is ethos, or the ‘appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. ’ This is obvious throughout the film, as Ric and Louis gain our confidence and trust as valid sources. They are able to attain our certainty by supplying us personal accounts of their scientific background. Also, we find out that Ric O’Barry is one of the most famous dolphin trainers in the world. His connection to the well-known television show, Flipper, puts him in an honest and authentic position in the viewers eye.This film used not only rhetorical strategies to convince the audience of a specific viewpoint, but also well-known cinematic techniques. Because the style of this film is a documentary, the actuality of this film automatically makes it more believable, plausible and realistic. If this was a film only based on true events and used actors or scripted stories, it would be harder to side against the dolphin traders, and seen more as a sad, entertainment type movie. Throughout the movie, the voice of the director or the activists is playing while the clips are being shown.This not only allows them to speak directly with the viewer, but lets beliefs and annotations flow freely. The exposition of a film is ‘background information, regarding setting, characters, and plots. ’ It is important in ‘The Cove’ because an introduction to the matter at hand is necessary, and it also presents the initial position and stance regarding the issue. In the film, montage clips are often used showing dolphins in distress and captivity. These clips are often juxtaposed to scenes of wild and free dolphins, roaming the ocean and jumping through waves.This creates a sense of drama, and gives us something to compare and contrast. It sets up a ‘good and bad’ or ‘right and wrong’ which is important when proving a point. A very common technique used in this film, as in most documentaries, is the interview. Well-qualified scholars and activists, divers, and volunteers were chosen carefully. Interviews can be very helpful when trying to get point across because specific questions can be asked to get certain answers. The setting of an interview is also taken into account. For example, in Ric O’Barry’s interview, we see that there is a dolphin painting in the background.We also can see that he is in a home-like setting. This is easily relatable and makes us think that his life revolves around the small cetaceans. Also, the fact that those being interviewed are all in accordance shows that the view and opinion is shared by many, and is therefore a valid belief. Some of the most persuasive information comes from the repeated structures throughout the movie. Camera angles, lighting, and background sound effects all are chosen carefully and attempt to convince the viewer of a specific attitude. For example, we quickly note that the Japanese dolphin traders are the antagonists of this film.Every shot we see of the man named ‘personal space’ is from a personal camera and tends to be very close-up. The obvious protagonists are the main ‘characters’ because we are able to sympathize with them. A dolphin is shown drowning after taking its last breath. Once this scene is over, the camera turns to the two divers, and shows that their faces are filled with sorrow. Concurrently, we see the men laughing as dolphin is drowning right in front of them. These scenes were not chosen at random, but rather were selected to further intensify the cruelty of the traders and capitalize on the glory that we see in our narrators.Lighting has a large part in the mood of a film. Whenever the editor’s want us to view something as ‘bad’, shots that are dark, dramatic, or in night vision are shown. This contrasts the bright colors and lights that accompany our dolphin heros in scenes and interviews. The music and sound effects also affect the manner of a film. For i nstance, whenever we were meant to feel happy, aquarium music would play, as opposed to the deep and dark lighthouse bells ringing when the dolphin cove was on screen. I believe that the most effective technique used in this film was the feeling of suspense.Many of the images were captured through ‘hidden camera. ’ This provides a sense of reality and lets us know for a fact that what we are seeing is raw film. Also, the sense of secrecy reveals how urgent this situation is. Although this, in my opinion, was the most persuasive, the combination of every strategy was necessary to the documentary’s success. This film was able to use cinematic and filmography techniques along with a strong sense of rhetoric to generally convince the viewers of the makers’ beliefs and point of view on the topic at hand.

Criteria for Example Essay

The Criteria For A Good Example Essay There are several factors that contribute to good example essay writing. Having excellent grammar, using words correctly, punctuation, and presentation are the biggest points to me. Grammar is important for several reasons. Grammar is what enables us to make structured sentences. Everyone uses grammar to form a sentence. If you have bad grammar, the point of your sentence(s) may become unclear and make it hard for a reader to understand what you are saying. Using words correctly shows that you have a basic knowledge and understanding of grammar. It is a pet-peeve of mine. If someone writes, â€Å"There enrolled in English class. † as opposed to, â€Å"They're enrolled in English class. † it makes them sound less educated then someone who uses the right form of the word. Using punctuation the right way is very important because it can change the whole meaning of a word or the structure of your sentence. For example: if someone is trying to say, â€Å"There is the classroom for my English class. and they write, â€Å"They're is the classroom for my English class. † it changes the sentence to â€Å"They are is the classroom for my English class. † It just simply doesn't make sense. Also, punctuation allows a writer to separate thoughts, show where someone speaking would normally pause, and make the sentence more easily understood to the reader. Presentation is, in my opinion, the most important thing. It remind s me of my career with food, for example. There could be the most amazing tasting dish in front of you but you would never know it if the plate was a sloppy mess. You are more likely to enjoy a dish if it appears to look appealing before you've even tasted it. The same goes with an essay. If the format is all wrong and it is hard to understand, you will be more likely to think the content isn't well prepared and thought out. In conclusion, I believe you can create your own idea of the criteria for good essay writing. This was my example of what I think it takes to be a successful essay writer. You must have a strong knowledge of all the components you believe are important to successfully express your statement.